![]() ![]() Plus, Spectee’s innovative artificial intelligence approach considerably accelerates the time taken to source, verify and publish their UGC footage,” said Paul Shanley, director of business development and partnerships at AP. By adding UGC from Spectee, we can offer more variety through a wider range of Japanese and international content. “One of the highlights of Video Hub’s video content is the breadth of UGC footage that our clients are able to access. ![]() All content is verified, with licences acquired for publishing by broadcasters and digital publishers. Using artificial intelligence with their patented technologies, Spectee reduces the time taken to analyse and sort user-generated video and images on social media. ![]() As part of this effort, AP plans to switch off its Global Video Wire at the end of March 2016, moving all customers to digital delivery ahead of that time.Spectee, which specialises in curating and publishing user-generated content (UGC) in real-time, will provide content to all AP Video Hub clients. Due to the consistent demand for increased live content from all of its customers, this will remain a focus of the initiative through 2015. These changes are part of a broader initiative by AP, which will implement ongoing changes to its video offering. However, while we will be increasing the volume further still, this is about offering broadcasters a much broader choice and the ability to offer live content genres that go much wider than simply news.” “We’ve already increased our AP Direct output by nearly 50 percent in the last two years. Live video is clearly playing a significant role in broadcasters’ strategies and the latest changes help strengthen their ability to retain and attract audiences across all their platforms. “Since then we have continued to strengthen our offering across the board, working closely with customers and responding to their needs wherever possible. “AP revolutionized how live content was delivered to broadcasters when it launched AP Direct in 2003,” concluded McCrudden. To ensure that its customers are well equipped to meet this demand, AP is also investing in additional live newsgathering capacity. They are still looking for breaking and key news events, but now they also want to see political, cultural and religious events, red carpet coverage, product launches, technology shows, sports news and more. Today’s audiences expect live video coverage on multiple devices and platforms. The changes will allow them to offer variety and add value to their audiences however they are viewing.” “Not only do they now have more television channels to fill, but many of them also have a digital offering – reaching consumers across several platforms. “The needs of broadcasters continue to change along with the audiences they serve,” said Derl McCrudden, head of international video news for AP. ![]() This will enable extended coverage of live news for broadcasters, as well as a wider choice of additional content. Previously only available to digital publishers, the three streams will offer a wide range of scheduled live global and regional events on top of breaking news. A series of technological developments mean that now, in addition to AP Direct, broadcasters can also access three additional live content streams from AP Video Hub. ![]()
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